All You Need is Love: Business Lessons Learned at 2014 Grammy Awards

Music royalty came together once again for the 56th Annual Grammy Awards.
As an avid music lover of all genres, this is one of my favorite
events, and given the popularity of last year's article, I thought it
would be fun to make this an annual post.<img title="More…" src="<a href="http://www.larsonmarcom.com/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif" rel="nofollow" target="_blank">http://www.larsonmarcom.com/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif" alt="" />

In deference to Hall of Fame inductees The Beatles, and to celebrate
the 34 couples (same-sex and otherwise) who were married during the live
show, we'll call it All You Need Is Love.

The Grammys never disappoint, and there were many lessons to be learned:

1. Pay Your Social Media Reps Overtime: When a major
television event takes place, it makes sense to have someone watch for
potential opportunities that relate to your business. You never know
when something will happen that can be used on social media to market
your company, product or service to the millions who are following the
event on Twitter. DiGiorno Pizza did this brilliantly during the recent Sound of Music Live event,
and during the Grammy's, Arby's took advantage of big winner Pharrell
and his Smokey the Bear/Dudley Do Right hat. Thousands of retweets and a
nice article in Adweek..not a bad return.

2. Nostalgia Sells: In addition to Paul and Ringo
sharing the stage for the first time in way too long, several other
performances brought the crowd to its feet and wide smiles to all who
were caught on camera. Country forefathers Willie Nelson, Kris
Kristofferson and Merle Haggard, along with young whippersnapper Blake
Shelton, brought down the house with a Highwaymen medley including
"Okie from Muskogee" and "Mammas Don't Let Your Babies Grow Up to Be
Cowboys." Not to be outdone, the evening's darlings Daft Punk mashed it up with Stevie Wonder, Pharrell Williams and Nile Rodgers. There was not a down person in the house.

3. Always Keep 'Em Guessing: Speaking of Daft Punk,
there was lots of head scratching by those not familiar with the French
electronic music duo and their Robot personas… to which they stayed true
throughout the show. Even so far as to have others accept their awards
and speak on their behalf. This is not a new approach, and these two
have been around a while. The mystery surrounding them keeps interest
alive and in this day and age of social media allowing us to know every
personal thing about every musician, is refreshing and entertaining. But
if you can't stand the suspense, find TMI here.

4. Don't Judge a Book By Its Cover: Many were
looking forward to seeing 17-year old New Zealander Lorde perform her
mega-hit "Royals" for the first time on a major show.  The music video
features a pretty, young girl with an amazing voice and ironic lyrics,
but last night's performance showed us a very different young woman.
This one appeared twice her age and performed a cleverly arranged version in jerky movements,
featuring black-tipped fingers (and yes, I do mean fingers, not just
nails). And when accepting her well-deserved awards, she continued to
show us that Goth is apparently back in style. Not exactly what we were
expecting… and that is always a crowd pleaser. 

5. Proof It! We've all experienced at least
one embarrassing typo in our careers, and unfortunately, the Grammys
had a bad one last night. During the In Memoriam segment, the late Glee
star Cory Monteith's name was misspelled. Because the old adage "i before e except after c" isn't always true, hire a proof reader.

6. It's Never Too Late to Reinvent Yourself: Cindy
Lauper and Paul Williams showed us just how a musician can reinvent
themselves and win Grammys… even three decades later. 80s music icon Lauper won for
the Broadway cast album of "Kinky Boots," for which she was songwriter,
and Williams, who launched the careers of The Carpenters and co-wrote
"Evergreen" with Barbra Streisand, among other hits (including the theme
to "The Love Boat"), collaborated with – of all bands – Daft Punk on
"Get Lucky." He had one of the best lines of the night when accepting on behalf of the robots for Album of the Year.

What lessons will the 57th Grammys bring? I can't wait to find out.

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